Video marketer uses video content to promote a product or service to increase their brand awareness and share educational or informative content with their audience. It can include videos on social media, on a company website, or on video-sharing platforms such as YouTube. Here I describe the best keyword research tools for video marketers.
When researching keywords, it’s important to consider the competition, search volume, and relevance to your video. Additionally, you can also consider long-tail keywords, which are phrases that are more specific and longer than one or two words. They can be more effective in targeting a specific audience.
The Keyword Research Tools For Video Marketers Are
SpyFu is a popular and highly regarded SEO tool that offers a wide range of features for keyword research, content marketing, and advertising. Its superior reporting capabilities and strong support make it an ideal choice for businesses looking to gain an edge in their industry. With SpyFu, you can easily research your competitors’ most effective keyword strategies and gain valuable insights into their backlink, ranking, and top page strategies. By studying your competitors’ performance over the past 16 years, you can replicate their successes and avoid their mistakes, giving you a powerful advantage in the ever-changing world of SEO.
2. Google Ads Keyword Planner
Google offered a free Keyword research tool named Google Keyword Planner. It is designed to help businesses and marketers research keywords and get information on search volume, CPC, and competition. With this tool, you can enter a keyword or group of keywords, and it will show you data on how often those keywords are searched for, as well as show the estimated cost for running ads of those targeting keywords. You can also use it to find new keyword ideas, generate a list of keywords for a specific product or service, and get historical statistics and traffic forecasts for keywords. Additionally, you can also get keyword ideas for ad groups, and also get the ability to see how your keywords may perform in Google Ads and also for SEO.
3. Google Ads Display Planner
Google Ads Display Planner is a powerful and effective free keyword research tools for video marketers that can help you generate a large number of keyword ideas. It is similar to the Google Ads Keyword Planner, allowing you to input multiple keywords separated by commas and select your target country. Once you hit enter, it will be presented in front of you with ad group ideas, estimated search volume for this keyword, CPC for the keyword, and more. The tool provides the functionality to export the search results into a CSV file, which can be used for further analysis. Google itself recommends this tool for marketers looking for a comprehensive and easy-to-use keyword research solution.
4. YouTube Autocomplete Feature
YouTube Autocomplete Feature can be a valuable resource for keyword research. While it may not be a traditional keyword research tool, it can provide more accurate results as it shows only the keywords that people are actively searching on YouTube.
By searching for a broad term like “video marketing softwere” for example, you will be presented with a list of related search terms that you can use as video tags or in the descriptions to rank for different search terms. Some of these keywords may have a high search volume, so it is important to use them to optimize your video. For the best results, it is recommended to clear your browser history and cookies before using the autocomplete feature to ensure that you are getting the most accurate data.
5. Google Trend
Google Trends is a free tool offered by Google that allows you to see how often a particular search term is entered into Google over time. It provides data on search volume, geographic location, and related topics, queries, and news. It is useful for understanding the popularity and seasonality of a particular keyword or topic. It also allows you to compare the relative popularity of multiple keywords and topics over time.
Google Trends can be useful for businesses, marketers, and researchers to get a sense of the popularity of specific keywords and topics and how it’s changing over time. It can also be used to identify trending topics and capitalize on them, or to see how a topic or keyword is performing in different regions of the world, which can inform a content or marketing strategy. With Google Trends, you can discover what topics are trending and how they’re trending, which can give you valuable insights into what people are searching for and when.
Keyword Research Tools for Video Marketers
The tool is known for its user-friendly interface and has gained widespread popularity in a short period of time. It is easy to use and offers multiple platform options such as Google, YouTube, Bing, and Amazon. When searching for keyword ideas for your video, you can select YouTube and insert the main keyword in the search box.
You can also specify a targeted country and language by selecting them from the drop-down list before pressing enter. In a matter of seconds, you will be presented with a list of keyword suggestions that you can use to optimize your video content.
Here are many keyword research tools for video marketers are available, using free tools can be a good starting point when you’re first launching your site. However, as your site grows and you face more competition, it may be necessary to invest in paid tools to keep up. In that case, the SpyFu.com premium version can be a great option as it provides advanced features and analytics to help you stay ahead of the competition.
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